Our Story

Call it company vision, mission statement or belief system, our philosophy has remained the same over the last two decades: your growth and progress.

Founded in the year 2000 by two partners and one telephone, NewBell has advanced significantly, not only in terms of size but also in terms of expertise. And because of the process we’ve gone through, we’ve gained the know-how to work with clients, big or small. Whether it be stand-alone shop in the fashion industry, to a large-scale retail chain specializing in home appliances -- we can do it all.

Our work ethic and business culture means reliability, efficiency, and intimate service. We cater to your business needs and provide good quality products, effective supply chain and extended service support.


NewBell can supply products out of China, Thailand, Singapore and Malaysia. We serve the following industries: fashion (comprising of Textiles, Garments, Footwear, Imitation Jewelry and Accessories), Handicrafts & Home Décor, Sundries from China, Hardware, Home Appliances, and commodities such as Rice.

Our product development team is capable of scaling production based on market demand. Our RnD team works closely with you to innovate new products and bring to fruition the unique ideas we’ve worked on to fill market gaps.

Our team comprises of individuals from different backgrounds. From procurement and product sourcing, to sales and marketing, customer support, accounting and finance, warehouse, inventory and supply chain management and documentation control. We have a set of professionals for specific roles. And together, we work towards one common goal: complete client satisfaction and maximum profitability.